YWCA Clark County
Designed and developed digital and visual content to strengthen community outreach, improve accessibility, and amplify the voices and services of YWCA Clark County.
Approach
Focused on creating accessible, engaging, and human-centered content by combining visual design, motion, and structured communication to support a wide range of community members.
24/7 SA Response Fundraising Campaign
Supported a peer-to-peer fundraising campaign to help fund a 24/7 Sexual Assault Hospital Response Team, combining animation, web management, and event media to increase awareness and community participation.
Contributed to a multi-channel fundraising effort supporting critical, 24/7 survivor response services in the local community.
- • Designed and animated 2D motion graphics for social media promotion.
- • Managed and updated the fundraising website for clarity and usability.
- • Produced and edited promotional videos highlighting campaign impact.
- • Helped organize and document a live fundraising pool tournament.
Fundraising Campaign
Animation, video, and web support for a peer-to-peer campaign funding a 24/7 SA response team.
Website Redesign
Improved structure, accessibility, and visual clarity across key pages.
Website Redesign & UX Improvements
Redesigned outdated website pages to improve usability, accessibility, and clarity for individuals seeking support and resources.
- • Restructured layouts to improve navigation and user flow.
- • Refined hierarchy to guide users toward key services.
- • Iterated through multiple design revisions.
- • Improved accessibility through contrast and readability.
Prevention and education page
Animation, video, and web support for a peer-to-peer campaign funding a 24/7 SA response team.
Visit PagePrevention and education page
Animation, video, and web support for a peer-to-peer campaign funding a 24/7 SA response team.
Visit PageSHINE Gala Event Promotion & Media
Created and delivered video content to promote and document the SHINE Gala, supporting both pre-event outreach and real-time engagement.
- • Edited promotional videos to increase awareness and attendance.
- • Captured live footage during the event.
- • Delivered same-day and post-event content.
- • Extended event reach through social media storytelling.
Fundraising Campaign
Animation, video, and web support for a peer-to-peer campaign funding a 24/7 SA response team.
Website Redesign
Improved structure, accessibility, and visual clarity across key pages.
Additional Work
Created and delivered video content to promote and document the SHINE Gala, supporting both pre-event outreach and real-time engagement.
- • Edited promotional videos to increase awareness and attendance.
- • Captured live footage during the event.
- • Delivered same-day and post-event content.
- • Extended event reach through social media storytelling.
Fundraising Campaign
Animation, video, and web support for a peer-to-peer campaign funding a 24/7 SA response team.
Impact
- Improved Digital Accessibility: Built clearer, more intuitive web experiences for users seeking support.
- Story-Driven Content: Translated real-world impact into engaging digital media.
- Event Amplification: Extended reach of in-person events through video and social content.
- Community Engagement: Created content that increased visibility and connection.
- Cross-Platform Consistency: Maintained cohesive messaging across web, video, and events.
Tools & Skills
Figma, After Effects, Premiere Pro, Illustrator, Photoshop, Squarespace, UI/UX Design, Motion Design, Video Editing